Wednesday, October 31, 2007

Mr. Observant Man

Mr. Observant Man needed corn starch. Argo corn starch. It comes in a bright yellow box and is located on the top shelf, mid-way on the north side of the baking aisle.

Mr. Observant Man could find Argo corn starch blindfolded. It’s that easy. Six giant steps, reach left and stretch and corn starch is at hand and in hand. Done.

Mr. Observant Man should have been blindfolded because with his eyes wide open he couldn’t find the Argo corn starch to save his hide.

Bright yellow box. Top shelf. Mid-way. North side of baking aisle.

Mr. Observant Man stared and he stared. He stared until his eyeballs dried out and shrank two sizes. No yellow boxes in sight. No corn starch! Argo, where for art thou?

Then, suddenly, without warning a bright PINK Argo corn starch box leapt out at Mr. Observant Man and conked him on the head.

“Wow,” said Mr. Observant Man, “a flying Argo corn starch box. And, hey, it’s PINK .”

Whaaaa? PINK ?

The conk on the head threw Mr. Observant Man into full Observant Mode and as he gazed around the store all sorts of PINK things grabbed his attention. Soup, candy, cereal, breath mints and products of all shapes and sizes screamed at him in PINK .

What did it mean?

Mr. Observant Man purchased several PINK products and made his way home to study them. He Googled Susan G. Komen and discovered this.

Nancy G. Brinker promised her dying sister, Susan G. Komen, that she would do everything in her power to end breast cancer forever.
In 1982, that promise became Susan G. Komen for the Cure and launched the global breast cancer movement. Today, Komen for the Cure is the world's largest grassroots network of breast cancer survivors and activists fighting to save lives, empower people, ensure quality care for all and energize science to find the cures. Thanks to events like the Komen Race for the Cure, we have invested nearly $1 billion to fulfill our promise, becoming the largest source of nonprofit funds dedicated to the fight against breast cancer in the world.

Corporations who support Susan G. Komen for the Cure pledge large sums of money and show their support for finding a cure for breast cancer by displaying their products in PINK .

Mr. Observant Man learned a valuable lesson and pledged to do his best to help. After the conk on the head he became

Mr. Observant Man .

1 comment:

Anonymous said...

I had a similar problem finding cornstarch at King's supermarket in New Jersey. I looked for the yellow and green Argo box and found a pink one. If there had been another brand of another color, I would have bought it.

Argo can support the effort without ruining their package. Now I've got to look at this stupid pink package for years. Great.